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San Diego
The San Diego surfer with tousled hair, a great tan and gentle enthusiasm is not a myth; they look like they're on a perennial vacation, and when they wish you welcome, they mean it.
Attractions
Must-see attractions
San Diego
It's easy to spend an hour in this heartfelt museum of surf artifacts, from a timeline of surfing history to surf-themed art and a radical collection of…
San Diego
Next to the new Waterfront Park, this collection of 11 historic sailing ships, steam boats and submarines is easy to spot: just look for the 100ft-high…
San Diego
This interactive children’s museum offers interactive art meant for kids. Installations are designed by artists, so tykes can learn principles of movement…
Old Town San Diego State Historic Park
San Diego
On the site of San Diego's first European settlement, Old Town consists of a cluster of restored or rebuilt historic 19th-century buildings filled with…
San Diego
A couple blocks east of Petco Park, the city's recent landmark is a beauty. Crowned by a steel-and-mesh dome, the futuristic, nine-story library features…
San Diego
This justifiably famous zoo is one of SoCal’s biggest attractions, showing more than 3000 animals representing more than 650 species in a beautifully…
San Diego
The hulking aircraft carrier USS Midway was one of the navy’s flagships from 1945 to 1991, last playing a combat role in the First Gulf War. On the flight…
San Diego
High on Palomar Mountain, at an elevation of 5500ft to avoid light pollution, the Palomar Observatory is simply spectacular – as large as Rome’s Pantheon, with…
Planning Tools
Expert guidance to help you plan your trip
Best Neighborhoods
From hikes out the backdoor to surfing out the front and awesome tacos just down the street, live the SoCal lifestyle in these San Diego neighborhoods.
Read articleDay Trips
San Diego is famous for surf and sand, but drive in any direction and you'll see a different side to California. Here are our top day trips from San Diego.
Read articleFree Things to Do
From compelling museums to some of the best beaches in the USA, San Diego teems with great free things to do.
Read articleTraveling with Kids
There are very few places in the world that do family-friendly the way San Diego does. With cultural, adventurous and fun activities everyone will love.
Read article5 Shops
The sunny Southern California city has more than just beaches – check out these top independent retailers all over town.
Read articleArticles
Latest stories from San Diego
Tips & Advice
Here’s the best time to visit San Diego (plus a guide for what you’ll see in every season)Oct 24, 2024 • 6 min read
ShoppingSan Diego in 5 shops: mid-century decor, SoCal-made gifts and moreJul 25, 2023 • 4 min read
Hiking6 day trips from San Diego that show off the full variety of CaliforniaMay 24, 2022 • 8 min read
Festivals & EventsWhere to see live music in San Diego: the best venues in America's Finest CityMay 5, 2022 • 5 min read
Art and CultureSan Diego’s Barrio Logan is a celebration of Chicano cultureDec 12, 2021 • 7 min read
ShoppingSurf, sip and saunter through San Diego's ultra-cool neighborhoodsAug 27, 2021 • 9 min read
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