It’s time to take another look at Amsterdam
Sponsored by
Dec 20, 2023 • 7 min read
Innovative community and sustainability initiatives are enriching the diverse and creative city of Amsterdam today and into the future © Courtesy of Amsterdam&Partners
Amsterdam has been a global influencer since what began as an inauspicious herring-fishing settlement went on to inspire international seafaring, trade, engineering, art and culture.
Ahead of its 750th birthday in 2025, this visionary world treasure is again leading the way with spirited and innovative community and sustainability initiatives that are enriching the diverse and creative city today and into the future.
Future-proofing Amsterdam
Climate challenges facing this low-lying city some 2m (6.6 ft) below sea level, coupled with escalating residents (expected to surpass 1 million in 2030) and visitors (up to by 2025), have galvanized the Dutch capital to chart a new course.
Rethinking tourism
Making the city more livable for locals and enjoyable for travelers is at the heart of Amsterdam’s. These include managing numbers through measures such as closing its cruise ship port, clamping down on unlicensed accommodation and capping city-center hotels. But it also includes quality of life goals, such as deterring boisterous revelers in the historic center through earlier closing times for bars and clubs.
Urban expansion
Beyond the gabled streetscapes radiating from Amsterdam’s Unesco World Heritage-listed canal ring, new residential areas are absorbing the growing population. In the east, IJburg is built across an archipelago of artificial islands on the IJmeer lake, with its gateway, double-cantilevered Sluishuis building that generates more energy than it consumes, and swimming and water sports like wakeboarding and e-foiling at Amsterdam’s beach.
Western ex-lumber ports Houthavens, where the landmark Pontsteiger building containing apartments, a and public spaces, oriented to optimize passive solar energy, rises out of the river like a giant’s chair. Imaginative developments are springing up around Amsterdam Noord’s once-derelict shipyards, with more planned to straddle both banks of the IJ at “port city”,.
Green by default
Green infrastructure plays a vital role in Amsterdam’s ongoing expansion, as part of its mission to become emission-free by 2030 and a fully circular city, reducing, recycling and reusing materials, by 2050. In this cycling-oriented city where bikes outnumber residents, the extensive network of cycleways is supported by facilities like Centraal Station’s two gleaming 2023-opened underwater bike-parking garages for 11,000 bikes (50 percent of the city’s commuters arrive by bike).
A “green by default” ethos sees manmade materials such as bricks and paving stones replaced by greenery, with increased accessibility to existing and newly created parks (no more than a 10-minute walk) and nature reserves (a 15-minute bike ride).
Renewable energy powers canal traffic and public transport – Schiphol international airport runs entirely on solar and wind. Pioneering innovations extend to the Westerdok’s with a diagonal line of bubbles that lifts plastic waste to the surface where it flows to a collection point; a shared heating and cooling system between art museum, where hot air is pumped to Hortus Botanicus’ tropical greenhouses, and while the botanic gardens’ cool air is pumped back to ’A; and even a prototype park bench at Artis Zoo made of 65 percent elephant manure (and 35 percent recycled plastic).
Heritage preservation is vibrant too; conservation organization has rescued and rehabilitated hundreds of monuments in Amsterdam and the surrounding area, including historic churches such as the Amstelkerk and De Duif that are glorious settings for concerts.
Getting a fresh perspective on Amsterdam today
Amsterdam’s open-minded and inclusive outlook makes it easy to tap into insightful and sustainable attractions, and welcoming, often wonderfully off-beat community-minded initiatives. Heading beyond the city center also opens a world of discoveries.
Thought-provoking tours
Meaningful explorations include “plastic fishing” from the waterways in boats made from recycled waste with, or cruising the canals aboard a former refugee boat taking in guides’ personal stories with.‘s positive-impact itineraries unpack stories such as urban agriculture, tolerance, freedom, migration and gentrification. Tours run by the Amsterdam Architecture Foundation,, depart from its curvilinear, zinc-plated building where exhibitions focus on the city’s green-focused urban design.
Alternative sights and cultural spaces
Inspiring places that invite discussion and debate include the, celebrating world cultures through universal themes such as climate change’s impact on cultural heritage. Historic archive the has a small museum covering the Black emancipation movement in a Dutch context. The world’s first sustainable fashion museum, Fashion For Good, challenges consumer behaviour and provides you with a ‘sustainable fashion action plan.’
Elsewhere, the champions artists, often with a psychological or intellectual disability, whose inner expression isn’t influenced by artistic movements or commercialism. Amsterdam’s regenerated former western gasworks have been transformed into cultural complex, with digital art, an organic brewery, music venues, festivals and adjoining leafy Westerpark.
A free, five-minute passenger/bike ferry ride across the IJ from Centraal Station, Amsterdam Noord is among Amsterdam’s coolest creative neighborhoods. At gargantuan former shipbuilding warehouse housing broedplaats (breeding ground), 250 artists work in some 80 studios, with a huge upstairs gallery space, NDSM Fuse. Graced by an immense, multicolored mural of Anne Frank, an adjacent warehouse houses, the world’s biggest museum for graffiti and street art.
Nearby at, artists, scientists, sound engineers, coders and designers collaborate to create immersive “new media art” such as data sculptures using tech like robotics, facial recognition, AI and VR. Expect the unexpected at, a continually unique venue whose 365 co-owners each host a different concert, club night, exhibition or event.
Open spaces
Noord’s industrial grit is on the doorstep of countryside including Amsterdam’s oldest woodland,. At Amsterdam’s western edge, the 700-hectare (1730-acre) green space is a hub for urban agriculture (farms, nurseries, food producers and a pick-your-own orchard) and recreation, with cafes, bars and events. In the city’s southwest is its largest forest, the rambling Amsterdamse Bos.
Sprawling parks with winding paths include beautiful Oosterpark, in the multicultural Oost (east), and flower-filled Amstelpark and Beatrixpark, both in Amsterdam’s Zuid (south). Sculptures by world-renowned artists pop up in Zuid’s green spaces during Sculpture Biennale between May and September of odd-numbered years.
Engaging events and festivities
Myriad festivals, events and creative collaborations energize Amsterdam throughout the year. Multicultural celebrations include the, a swirl of circus, dance, theatre, music, art, food and storytelling from non-western cultures; and, commemorating the abolition of slavery in Suriname and the Netherlands Antilles. DJs, dance, workshops, street food and football are part of the Caribbean and Surinamese.
As one of the world’s original LGBTIQ+ capitals, numerous rainbow-community events include Amsterdam’s biggest extravaganza,, incorporating a waterborne Pride parade. Over 140 films screen during ‘Pink Film Days,’ at Westergas.
Westergas is one of a multitude of venues for Amsterdam’s epic electronic dance-music party, the.
Drinking and dining evolution
Amsterdam’s drinking and dining scenes are taking sustainability to new levels. Canal-side Café de Ceuvel is constructed from recycled materials and completely off-grid. specializes in game, line-caught fish and locally grown vegetables, while at historic former country estate Park Frankendael, Michelin-starred (and Michelin) restaurant grows ingredients onsite in gardens and spectacular glasshouses.
Greenhouses also grow produce for the plant-based restaurant/bar of sustainable art/design/life sciences hub. De Pijp juice bar transforms otherwise-unsold fruit and vegetables from the city’s biggest street market, the Albert Cuypmarkt, into revitalizing juices and smoothies. Charming Jordaan bistro serves exquisite four- and five-course all-vegan menus.
Independent shops and inventive artisans
Reflecting Amsterdam’s quirky, creative character, inclusivity and sustainability, the city is filled with fantastic places to find one-off souvenirs.
At cultural center De Hallen, converted from former tram sheds, Denim City repairs and upcycles denim, while the Maker Store stocks clothes, prints, stationery and gifts made by local creators. Local artists design organic-cotton t-shirts at. creates sneakers from sustainable materials like pineapple leather, while uses recycled plastic that imitates canvas for backpacks and totes. sells adorable dolls in all colors and characteristics. To discover Dutch design’s future directions, X Bank is a spectacular showcase.
Any of them would be a great place to take home the perfect memento of a place reinventing itself before your eyes.
Sponsored by amsterdam&partners
As a travel entertainment and inspirational media outlet, we sometimes incorporate brand sponsors into our efforts. This activity is clearly labeled across our platforms.
This story was crafted collaboratively between amsterdam&partners and ϲʼʱ. Both parties provided research and curated content to produce this story. We disclose when information isn’t ours.
With sponsored content, both ϲʼʱ and our brand partners have specific responsibilities:
Brand partner
Determines the concept, provides briefing, research material, and may provide feedback.
ϲʼʱ
We provide expertise, firsthand insights, and verify with third-party sources when needed.
Explore related stories
- Wildlife & NatureEco-friendly cars connect to the best of Spain’s Basque Country
Aug 1, 2024 • 8 min read
Road TripsThe 7 best road trips in Arizona to discover ancient culture and modern wondersNov 8, 2024 • 6 min read
- BeachesCroatia itineraries: 3 routes to explore the cities, coasts and interior
Nov 8, 2024 • 6 min read
- Tips & AdviceThe best things to eat in Montréal right now and where to find them
Nov 8, 2024 • 6 min read