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San Francisco has an outsize reputation in the American consciousness, from the myth–making Gold Rush to the current tech boom.Ìý

The city’s history spans counterculture and culinary revolution, dive bars and dot coms, sailors and psychonauts. Its experiences are as eye-opening as a drive across the Golden Gate Bridge, which connects the city to the redwoods across the bay, all against the backdrop of the Pacific Ocean.

No matter what impressions you have on arrival, San Francisco is sure to shift and subvert them. Despite plenty of gentrification in recent years, San Francisco retains a certain mystique, with its shimmering white skyline shrouded in fog and landmarks like Nob Hill and Lombard Street contributing to its unique charm.Ìý

If it's your first time visiting San Francisco, no doubt you have a long list of must–see experiences vying for top billing. Not sure where to get started? Just read on for some of the best places to visit in San Francisco.

Stats

Population: around 883,305
Visitors per year: aroundÌý25 million
Daily budget: $50 to $300, plus hotel
Best time of year to visit: April–May or September–October;Ìýsummer is often foggy and cool.
Number of restaurants:Ìý4,415

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Classic view of historic traditional Cable Cars riding on famous California Street in morning light ©canadastock/Shutterstock

Neighborhoods & sights

Fisherman’s Wharf

The city’s number one tourist destination, and you could write offÌýÌýas a trap, but really that's only true for the seafood that passes through this strip of working warehouses and quirky attractions. Fisherman's Wharf recently survived a football-field sized fire, and continues to process vast quantities of seafood for a city that takes eating seriously (just a few years ago, San Francisco had the most restaurants per capital in the nation). Humans aren't the only fans of the Wharf's bounty – you can see and hearÌýthe sea lions near Ìýbefore ducking into the Ìýto check out century-old arcade games that hint at San Francisco's long legacy of cool.

Next,Ìýtour the 19th-century tall ships at the Hyde St Pier and Ìýto learn more about the city's naval tiesÌý– which were also the origin of San Francisco's eventual reputation as the capital of LGBTQI America.

²Ñ±ð²¹²Ô·É³ó¾±±ô±ð,ÌýÌýoffers a jumping off point to learn about San Francisco's complicated history of crime and punishment, as well as its role in the indigenous rights movement – from 1969 to 1971, Alcatraz was occupied by the activist group Indians of All Tribes.ÌýTake a tour to learn more about the long and varied history of one of the world's most famous prisons.

While Alcatraz is the more famous island in the bay, Angel Island offers a quieter, more scenic escape with a rich history of its own. Often called the 'Ellis Island of the West,' Angel Island was the entry point for many immigrants in the early 20th century. Today, it's a beautiful spot for hiking and picnicking, with panoramic views of San Francisco, the Golden Gate Bridge and the surrounding bay.

Golden Gate Bridge

San Francisco’s most spectacular icon, the , risesÌý80 stories of gleaming orange above cold, dark waters. Visit midday or early afternoon when views will be clearest. If you're curious exactly how San Francisco's most famous structure stays aloft, stop by the in the Presidio – a former military complex –ÌýÌýto see a cross section of the thousands of tiny woven wires that have held the bridge since 1937. The Presidio alsoÌýoffers some fantastic vantage pointsÌýnot only of the Golden Gate, but other nearby scenery like Chrissy Field and glimpses of the downtown skyline.

While exploring the Presidio, don't miss the Walt Disney Family Museum. Located in a historic building, the museum offers an in-depth look at Walt Disney's life, his creative legacy and the innovations that transformed animation and entertainment.

You can walk, cycle or drive across for panoramic vistas of the downtown skyline and the Pacific. For an especially unique angle, you can even sail underneath. Children especially will be thrilled by a fire truck tour of the Golden Gate– a memory sure to linger for decades.

Cable Cars

147 years ago, San Francisco's iconic cable cars were cutting edge technology. Today, they're a tourist attraction and part of the city's vital public transportation network immortalized in the 1953 George Cory song that goes, "I left my heart in San Francisco/ High on a hill, it calls to me / To be where little cable cars climb halfway to the stars / The morning fog may chill the air, I don't care."Ìý

Now those pretty little cars are National Historic Landmarks on wheels. Just a handful of the original routes prevail, named for the streets they traverse: California, Powell-Mason, and Powell-Hyde. Expect the biggest crowds – and even lines to board– on theÌýPowell St lines. You can get your chance in the morning before rush hour, while most tourists are still enjoying breakfast at joints like nearby , or head to the less-harried California Street line. If you want to learn more about San Francisco's perennial workhorses, swing by theÌýÌý– always a hit with children.

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Vesuvio Cafe with City Lights Bookstore in North Beach, San Francisco © travelstock44 / Alamy Stock Photo

Chinatown, North Beach and Coit Tower

San Francisco's Chinatown was once the largest in the country, a fact that transformed it into aÌýpolitical as well as culture hotspot. While San Francisco's Chinese-American population has largely filtered into the Richmond and Sunset districts and broader bay area suburbs, one only needs to come in February to see the old district come to life. Old Chinatown is at its smoke-filled best when its hosts San Francisco's annualÌýLunar New Year Parade,Ìýquaking with firecrackersÌýas the city gathers forÌýdragon dances and tours of the fortune cookie factory.ÌýAnother prime season to visit isÌý Christmastime, when many of San Francisco's wonderful dim sum restaurants put out special menus.

Recharge at in North Beach, the city’s ‘little Italy’ and birthplace of West Coast coffee culture. Though the city as a whole has changed quite a bit since big tech arrived, North Beach is still an area where you can glimpse old school San Francisco.

After your coffee break, take a short walk to Washington Square, a charming park where you can relax and enjoy views of the historic Saints Peter and Paul Church. Just keep an eye out for anywhere that distinguished gentlemen in cabby hats tend to gather where there's nary a fleece pullover in sight – that's a sure sign you've stumbled on a local hangout that stands the test of time.

Just around the corner,Ìýduck into the famous City Lights Bookstore. This is hallowed literary ground, and has been a fixture in the neighborhood since 1953, when it was founded by the great beatÌýpoet Lawrence Ferlinghetti. Right next door is another important landmark in San Francisco's beatnik legacy, the Vesuvio Cafe, where the likes ofÌýJack Kerouac,ÌýDylan Thomas, Allen Ginsberg,Ìýand Bob Dylan were known to gather.Ìý

If you aren't tempted by a book or a beer,Ìýburn off your caffeine buzz on a hike uphill to . This Art Deco monument is perched atop Telegraph Hill and has sweeping views of the city, not to mention a series of murals made by the Works Progress Administration almost a century ago, with colorful scenes of life in the Golden State. Afterward, find the . This semi-secret wooden staircase feels like you've stepped out of San Fran and into another world, where friendly cats will say hello while wild parrots squawkÌýin the trees overhead. It's the perfect route to cut down to the Embarcadero waterfront.Ìý

From the Embarcadero, you can explore the nearby Financial District, where towering skyscrapers showcase San Francisco's status as a major business hub. Don't miss the Ferry Building Marketplace, where local vendors offer gourmet food, coffee, and crafts. The Embarcadero also offers scenic views of the Bay Bridge and is a gateway to other nearby attractions.

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Japanese Tea Garden in Golden Gate Park of San Francisco, California, USA. ©Tupungato/Shutterstock

Golden Gate Park

Golden Gate Park is San Francisco's back yard – what Central Park is to New York, but even more. It spans five miles, reaching from San Francisco's most storied neighborhoods to the white capped Pacific coast. It contains everything from the formal Victorian gardens of theÌýÌýto distinctive pagodas of theÌý.ÌýTheÌýÌýis a must-see for art lovers that stands outÌýas a gleaming copper landmark even if you never step inside. Meanwhile, the Ìýspeaks to California's conservation-minded ethos, its planetarium capped with wildflowers. Inside is an indoor rainforest and a variety of live animals that will delight all ages.

Chocoholics will also want to head to Ghirardelli Square, a historic landmark that was once home to the famous Ghirardelli Chocolate Factory. This vibrant spot blends old-world charm with modern shops, restaurants and, of course, the iconic Ghirardelli store. Indulge in its legendary sundaes while enjoying stunning views of the bay.

Even if you skip the major sites,Ìýyou could easily spend a whole day hiking through Golden Gate Park. Often an aimless stroll is the key to experiencing this green space like a local, and to take in the endless people watching that might attune you to the city's unique vibe.

SOMA, Union Square, the Tenderloin

Once upon a time, San Francisco's City HallÌýsat on the eastern edge of the cityÌýbefore the Bay was steadily filled in, forming the foundation of new neighborhoods. Even just 25 years ago, TV shows like Party of FiveÌýthat celebrated San Francisco's historic neighborhoods further west cast the Mid-Market and SOMA (South of Market) neighborhoods near city hall as crime-ridden loft spaces appealing only to broke college students and up-and-comers.

Today, Twitter and other tech companies have set up their headquarters here and fancy high-rise apartment buildings have cropped up next door. You'll find an assortment ofÌýfood trucks and fast-casual ramen joints just a stone's throw from the gorgeous gilt dome – grab a burrito fromÌýÌýand sit on a bench to watch the happy couples stream out of city hall fresh from getting hitched.

This part of San Francisco has seen dramatic growth in recent years, and as a result the hotel epicenter aroundÌýÌýnow abuts the rough-and-tumble Tenderloin – once (and somewhat still) the Skid Row of SF. The area's reputation may make you tighten your grip on your handbag, but there's a concentration of cheap ethnic restaurants and trendy bars that have locals and visitors alike venturing into what was once verbotenÌýterritory. Block to block you'll see everything from hip craft beer emporiums to homeless camps – remember this is the result of high housing rates, not criminality. Keep an open, compassionate mind.

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A street corner in the Haight showcases the blend of Victorian and Art Deco architecture found throughout San Francisco © Meghan O'Dea / Ïã¸ÛÁùºÏ²Ê¼´Ê±¿ª½±

The Haight and Hayes Valley

When many people picture San Francisco, they're picturing the Haight, whether they realize it or not. Full of handsome old Victorians that once housed anonymous communes, the Grateful Dead, Joan Didion, and even Charles Manson, the neighborhood hasn't lost its bohemian charms.

TheÌýSummer of Love may be over and you can't find free meals from the Diggers and LSD on every street corner, but the Haight's countercultureÌýis still alive and well. There's plenty of tie-dye on display at the annual Haight Ashbury Street Fair each June, not to mention boundless records at the world-famous Amoeba Music, where the likes of the Violent Femmes have been known to play free shows. When the sun goes down, nightlife keeps the Haight's streets bright, and you're sure to find a good tipple or a concert – not to mention a souvenirÌýor two if you duck into one of the neighborhood's many head shops and tattoo parlors.Ìý

Nearby, Hayes Valley has a decidedly different vibe, full of posh shops, , and hip eateries. One of the most iconic restaurants in San Francisco is here – don't miss the chance to try the legendary roast chicken at Zuni Cafe.ÌýJudy Rodgers' light-filled flatiron restaurant has been wowing diners with simple, perfectly prepared dishes that, over the past forty years, have come to define California cuisine. Another must-visit is The Riddler, the tiny, female-owned, impossibly chic champagne bar where you can chow down on caviar-strewn tater tots while sipping impeccable bubblies.Ìý

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Rainbow pedestrian crossings at the intersection of 18th St and Castro St. ©Brigitte Merle/Getty Images

The Mission and the Castro

Home to lively street art, burritos the size of your arm, and generations of Chicano culture, there's a reason the Mission District is one of San Francisco's most popular neighborhoods. That's also meant some of its charms have been blunted by gentrification in recent years, but loyal locals haven't let beloved mainstays like Foreign Cinema and Mission Chinese founder. A slew of dive bars and bookstores still survive, too,Ìýnot to mention packed hole-in-the-wall taco shops likeÌýÌýand La Taqueria, whichÌýserve up the neighborhood's very ownÌýMission Burritos –Ìýa genre all its own. Indulge in a morningÌýpan au chocolate at Tartine before enjoying a long, winding tour of the area's murals and history. When your dogs are barking, pick up a couple paperbacks at Alleycat BooksÌýbefore settling onto a bar stool at Phone Booth underneath the naked Barbie chandelier for a shot and a beer.

Just west of the Mission is another neighborhood whose reputation precedes it. Instead of following the yellow brick road, keep an eye out for the rainbow crosswalks to know you've foundÌýthe Castro,ÌýAmerica's original gayborhood. Take in views ofÌýSan Francisco's own OzÌýfromÌýBuena Vista Park, atop the tall hill that separates the Castro from Haight Ashbury, or the small-but-spectacular Corona HeightsÌýbefore dipping back into neighborhoodÌýwhere locals likeÌýHarvey Milk once hit up theÌýCastro TheatreÌýandÌýTwin Peaks Tavern – the oldest gay bar in SF. Book a CastroÌýwalking tourÌýso you can get the inside scoop on the kind of neighborhood lore that typically gets left out of history books.

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Golden Gate Bridge, San Francisco ©Can Balcioglu/Getty Images

What to pack for San Francisco

  • Layers: Even in peak season,Ìýthe City by the Bay has the potential to be chilly and cloudy.
  • Sensible footwear:ÌýSan Francisco is famously hilly, yes, but it's still aÌýpedestrian-friendly cityÌýwhere you can easily hoof it between neighborhoods. Even if you aren't typically a walker by nature you might find yourself strolling transit stops and Uber pickup locations. Leave the heels at home and bring something (festive) with support
  • An open mind:ÌýWhether you're ready to commune with the chaps-clad glitteratiÌýor are expecting a refinedÌýSilicon ValleyÌýexperience, San Francisco demands a blend ofÌýacceptance, patience, and whimsy
  • A generous budget:ÌýWhile it's certainly possible to do San Francisco on a budget, let's face it – this is a spendy city. If you're hoping to Uber around, shop, take advantage of SF's well-lauded fine dining scene or book prime hotel rooms, budget a little more than you might even in other major American cities or West Coast locals
  • A good book:ÌýSan Francisco is a city layered with stories. While anyone can drop in and have a fabulous time, you'll get a whole 'nother level of appreciation if youÌýread your way through this city that's jam-packed with ride-or-die bookshops. FromÌýGary Kamiya's Cool Grey City of LoveÌýtoÌýDavid Talbot'sÌýSeason of the WitchÌýtoÌýRebecca Solnit'sÌýThe Infinite CityÌýto classics bu Kerouac, Didion, Jack London andÌýRichard Brautigan, there are no shortage of books that will help you tap into the spirit ofÌýSan Francisco. Pick something up ahead of time, or once you arrive at local favorites like Green Apple Books.
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Mural in Mission District neighborhood in San Francisco ©Julien Hautcoeur/Shutterstock

Getting around

The BART train from the airport to downtown will cost about $10.20 one-way, or you can take a taxi (roughly $50, plus tip). A ride share like Lyft or Uber will run a little cheaper than a cab – San Francisco is home turf for both companies.

It's most practical to get around San Francisco by the MUNI (public transit) system or your own feet. While the cable car will help you get up some steep hills, it's predominantly a tourist experience in a small area of the city rather than a serious tool for commuting. Visitor Passport transit tickets can be had forÌý1-, 3-, and 7-day blocks which give youÌýunlimited travel on buses, streetcars, cable cars, and metros. You can pick one up from kiosks atÌýPowell and Market St, as well as at local pharmacies and other retail spots . You can also use yourÌýsmartphone as a transit pass using theÌýÌýapp.

Etiquette

San Francisco is casual – you're more likely to see a ubiquitous techie fleece-and-brogues uniform or feather boas and glitter than you are to see anyone in a tie. Locals are likely to rely on outdoor apparel to navigate the ever-changing weather, let their freak flag fly with thrift store finds, or dress for cute comfortÌýrather than rock couture.ÌýEven evening wear steers away from the binding andÌýformal towards the expressive and earthy.ÌýÌý

Booking ahead

Because San Francisco is a busy, expensive city, it's wise to plan ahead. To fully experience San Francisco, plan to spend three to four days in the city. This allows you to explore key attractions such as the Golden Gate Bridge, Alcatraz Island and Fisherman’s Wharf, while also having time to wander through distinctive neighborhoods like Chinatown and the Mission District. Check the city before booking your lodging as rates are often higher when there's a convention or event in town.

For the city's best-known restaurants, you'll want to book at least a week or two in advance – or as much as a month in peak season, especially if you're hoping to score special (sometimes cheaper) tasting menus only offered on certain nights. Do advance research on tours, too, especially if you're hoping to book specific days and times for sites like Alcatraz that are on everyone's must-see list. Concerts, theater, and dance events should be booked as soon as dates are announced – after all, you're competing with locals who pay a premium to take advantage of everything San Francisco has to offer.

It's best to skip a rental car in San Francisco – public transit, ride shares, and your feet will get you where you need to go more efficiently. Even if you want to head further afield to see sites like Muir Woods or wine country, it's often easier to book a tour than fuss with a vehicle.

You may also like:Ìý

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This article was first published Aug 20, 2014 and updated Sep 16, 2024.

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